Truth be told, I have always been partial to curling up on the couch in a pair of sweatpants rather than getting dolled up and heading out on the town. With the increasing popularity of athleisure clothing, it turns out that I can wear what I want even if I do have to go out. Athleisure is defined as casual and comfortable clothing designed to be suitable for both exercise and everyday wear. The most common articles of athleisure clothing are leggings, crop tops, tank tops, hoodies, and sneakers. This type of clothing is the fastest growing subcategory of clothing on the market today. Since athleisure first came on to the scene in the early 2000s, global sales have more than doubled and will continue to grow with projected sales topping 400 billion by the year 2020.
Athleisure Fashion Trends
Over the course of the last two or three years the general fashion trend that supported the popularity of athleisure is designers’ and consumers’ desire for comfort. We have seen a shift from unwearable couture to fashions that go directly from the runway to the store and that normal women can wear in their everyday lives. Celebrities like the Kardashians and Beyonce have contributed to this trend by choosing to wear track suits and casual clothing out in public and even designing entire clothing lines like Ivy Park.
In 2017, designers chose to incorporate some of the other popular fashion trends into their athleisure pieces. The incorporation of these trends indicates that athleisure pieces are going to be more appropriate for going out on the town than going to the gym. One example is cut outs. Athleisure brands are able to explore cut outs because of the technology available to them. It is common for clothing manufacturers to use lasers to make strategically placed slits on leggings and tops. Another common runway trend that has carried over into athleisure is the high waisted pant with a bralette. Leggings with a high waist paired with a crop top mirror this evening look for day.